Profit From Consistency

Consistency is the key to a great customer experience.

If you begin to slip up or to forget things - your customers will assume that there are other problems with your business.

Why is consistency so important?

• Consistency assures your current customers of the experience they will have the next time they do business with you. If you did a good job this time, the customer will be more likely to do repeat business with you.
• Consistency helps retain those customers that would otherwise turn to a competitor.
• Consistency makes it extremely easy for your current customers to tell their friends about your business.
• Being consistently bad does not do you any good. If you consistently meet customer expectations, they will be satisfied.
• If you consistently exceed customer expectations, you will delight customers and they will turn into loyal, raving fans.

Be consistent with what works and offer the highest quality possible in goods and services and you will stand a much better chance of business success.

And on the buying side, consistently paying your bills on time ensures that the credit rating agencies will give your business the best possible report. It might seem unimportant, but a local business recently lost a bid because their credit rating was poor compared to their competitor.

Sceptical?

Why is are fast food franchises so successful?

Why are these three brands so popular?

• Costa
• Caffé Nero
• Starbucks