Cheaper Marketing Costs More

Talking to a marketing agency I know this morning was an education in cost wasting. My contact had just spent a whole lot of client time - much of which he cannot invoice - sorting out a file sent to him by a client. His plea "bring back professional marketers, they save me time and my clients money".
The leaders of many organisations try to save money in their marketing by not employing a marketing professional. They then ask a well meaning, enthusiastic, member of the team - with no marketing experience - to manage external agencies. The result is an unclear brief which constantly changes while the creative agency works hard to try to deliver value. The information is often passed to the agency in a format - in Publisher for example - which is very time consuming for an agency to extract into their professional systems. The final outcome often costs a lot more than was necessary.

The Solution
If you cannot write a clear brief and format information with clarity - so that your agency can deliver effectively for you, then use a part-time professional marketer to manage your marketing. The extra expense will be saved time and time again when your sub-contract providers are able to work to your real requirements and to deliver work that reinforces your brand and meets your objectives. Simples!